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SMITH is a company founded in Japan in 1970. The brand is well known to anglers thanks to certain benchmark products such as the famous SARUNA, D-Contact, Niakis and AR-S. SMITH is constantly evolving and regularly brings out new products. Indeed, the share of its payroll devoted to its research and development department makes it a leader in the field. Tested for several years before being put on the market, its products are highly effective and catch fish long before they catch anglers. The brand's track record, proven over many years, has earned it a reputation throughout the world. Fishing has evolved considerably in recent years, and anglers now have an enormous choice of products. As in every field, products can be found at every price point, but respect for the fishing consumer is not always the common denominator of the offers on the market. Faced with this trend, SMITH's policy is unambiguous: the company continues to manufacture quality products and is more mindful than ever of user satisfaction. In the face of changing market conditions and the growing demands of many anglers, SMITH brings more experience, more technical know-how and greater expertise, with more and more information about its products — because a better-informed consumer will find it all the easier to make the right choice.