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The company YARIE was established in 1989 in the city Sanda, Hyōgo Prefecture, Japan, as a manufacturer of baits for Ajing. Later, there were two more directions added: lures for trout fishing, rods for Ajing and Trout, as well as the production of terminal tackle, such as split rings, snaps, swivels, hooks and other accessories, more than a hundred varieties. With a motto "Always Advance" YARIE aim to be a manufacturer that can develop and offer products that meet the needs of the times.