No matter how long you been fishing for, i'm sure you can tell how much fishing tackle has matured. All thoughts on new lure concepts are without a doubt born in the field. ANRE'S lures are developed here in japan and tested throughout all four of our seasons. Our lures are not just built to catch fish ,they are built to please mother nature as well as to bring enjoyment to all those who may use them. We hope to continue pushing the future fishing style threw our innovative lures.